Start by asking yourself what you want to say about your title and what you think your listeners will want to know. While it is true that there are many songs that use the same four-chord progression at all times, my personal recommendation is to write new chords for the verses. Whether you want to write a song for presentation to music publishers, television shows and commercials, or record it yourself as an artist, this is a songwriting method that will help you convey your message and ensure that your listeners are involved from start to finish. But the power of thinking about songs this way is that it gives you a concrete concept on which to build the rest of the song.
The lyrical hook of your song is usually also its title (you've probably noticed that most songs repeat their title a lot in the lyrics), but sometimes a song has a different title than the lyrical hook, so we'll use the phrase “lyrical hook” here to make it clear. If the lyrics of the chorus consist of stating the great idea of the song in the most clear and direct way, the function of the lyrics in verse is to set the scene of the song and give us many details about who and what the song is about. In fact, one of the best ways to create some chords for your song is to write a four-chord progression. It's a simple and reliable process that will help you write a song of virtually any genre over and over again, whatever level of experience you're at.
And that's the key to writing a good bridge: giving us something new, going somewhere where the song hasn't arrived yet.